Strong membership based associations create opportunities for the self-development of family farmers and small entrepreneurs. On the conditions that they have strong leaders in their ranks. ‘Strong’ does not only mean that the leaders must be technically competent. It is at least as important that they are willing to go through fire and water to defend their members’ interests.
On the basis of scientific research Trias developed a proper methodology for training strong leaders in famers’ and entrepreneurs’ associations in 2013. The thread through our approach is behavioural change. We prefer to work with young people and women, because they can develop easily into honourable leaders who inspire others with their passion and their positive attitude.